Is Frisco ‘Primed’ for Amazon’s New HQ2?

Is Frisco 'Primed' for Amazon's New HQ2?
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Online retail giant Amazon is currently searching for a place to put its second North American headquarters, and several U.S. cities are pitching to be picked.

Frisco, a booming city in Collin and Denton counties that is a part of Texas’ Dallas-Fort Worth metroplex, recently joined the list of cities vying to host Amazon’s HQ2. If it is picked, Frisco could see at least $5 billion in investment and 50,000 jobs.

In a video posted to the city’s YouTube page, Frisco Mayor Jeff Cheney makes the case for why Frisco, Texas, is the “perfect fit for HQ2.” Other city officials join him in inviting Amazon to experience the city’s motto: Progress in motion.

Featuring the city’s public-private partnerships with organizations such as the Dallas Cowboys, Hunt Sports Group, FC Dallas, and Jamba Juice, Cheney showcases Frisco as a “dealmaker” that is “primed to have” Amazon.

In the video, Jamba Juice CEO David Pace says, “You can’t help but be excited by the future and what’s going on in Frisco.”

“We couldn’t have picked a better place to be,” adds Dan Hunt, owner of FC Dallas. “I’m very thankful for the leadership of the city of Frisco, the continuity of the people. It is a unique place to do business and a place we’re proud to do business.”

The video also shows a clip of Dallas Cowboys owner Jerry Jones saying he caught “the Frisco flu,” a reference to the fact that the Cowboys’ new state-of-the-art $1.5 billion world headquarters — nicknamed The Star – is being built in Frisco.

The video ends on a clever note with Cheney asking Alexa, Amazon’s voice-powered virtual assistant, where the online retail giant should locate HQ2.

“Hmm, in Frisco, Texas,” Alexa answers.

Amazon, in an unusual public request for proposals, asked that metro areas specifically submit one unified pitch instead of cities sending in separate ones. This means that Frisco probably won’t be submitting a pitch on its own, but will be a part of a broader pitch for the entire Dallas-Fort Worth metroplex put together by the Dallas Regional Chamber.

Speaking to the Dallas Morning News, Dallas Regional Chamber spokesman Darren Grubb said the organization was excited to have Frisco as a part of its collective response. “We look forward to this opportunity to showcase our entire region as the best place in America to live, work, and do business,” stated Grubb.


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Danita Evangeline
Danita Evangeline
Danita is a student, writer, and movie enthusiast. She enjoys food, reading, and traveling. She's currently a content writer and graphic designer for TechFunnel.com.

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