For the last couple of months, Facebook has taken note that some users put up spam links, fake content, and clickbait on their profiles and pages. The company also received multiple complaints about the same and has taken a step to remedy this problem.
Facebook recently revealed it will be reducing the reach of users’ posts in the feed if they have been proven to regularly post fake news, clickbait articles, or spam pages. The site’s algorithm has also been changed. The new algorithm will de-prioritize posts and links from users that share more than 50 posts a day.
Facebook said the change will only affect links shared by high-producing individual user accounts posting links to individual Facebook pages, videos, photos, status updates, check-ins, and articles. The algorithm won’t bury all links from a particular site.
“Our research shows that there is a tiny group of people on Facebook who routinely share vast amounts of public posts per day, effectively spamming people’s feeds. Our research further shows that the links they share tend to include low-quality content such as clickbait, sensationalism, and misinformation. As a result, we want to reduce the influence of these spammers and deprioritize the links they share more frequently than regular sharers. Of course, this is only one signal among many others that may affect the ranking prioritization of this type of post. This update will only apply to links, such as an individual article, not to domains, pages, videos, photos, check-ins or status updates,” Facebook’s VP of the news feed, Adam Mosseri, explained in a blog post.
Megha Shah for TechFunnel.com