Tbh, an app that has recently gained popularity among teenagers, is being acquired by Facebook.
Tbh is an anonymous app where users answer multiple-choice questions. The main difference between tbh and similar apps like Yik Yak or Sarahah is the fact that the survey answers are used to generate compliments and positivity. The app has questions like, “Who has the best smile?” with multiple-choice answers made up of a list of your friends.
Tbh was launched in a high school in Georgia last month. Since its launch the app has topped the frequently downloaded apps list. Despite being active in very few states, tbh has rapidly gained popularity among the teenage crowd.
App analyst firm Sensor Tower estimated in September that tbh had been installed more than 700,000 times. Just last month the app hit the top of Apple’s free downloads chart in the App Store. So far 1 billion messages have been sent through this app.
The terms of this acquisition weren’t disclosed; however, Facebook spokesperson Vanessa Chan informed Business Insider that tbh’s four co-founders – Nikita Bier, Erik Hazzard, Kyle Zaragoza and Nicolas Ducdodon – will move from their Oakland, California, office and set up camp in Facebook’s Silicon Valley headquarters.
“Tbh and Facebook share a common goal of building community and enabling people to share in ways that bring us closer together,” Chan said in a statement. “We’re impressed by the way tbh is doing this by using polling and messaging, and with Facebook’s resources tbh can continue to expand and build positive experiences.”
According to Chan, the co-founders will continue to operate tbh as an independent app with the same name.
This could be more or less an effort made by Facebook to attract the teenage crowd to one of its social media platforms, especially since teenagers are drifting away from Facebook.
Slate’s Will Oremus wrote earlier this year: “Facebook tends to pay much closer attention when a startup attracts large numbers of youngsters by offering a social experience substantially different from its own.”