An alternative news feed Facebook has been trying since February named Explore is taking off. Already accessible on mobile devices in the navigation bar, Facebook’s new Explore feed is currently showing up for clients on desktop as well. Facebook revealed to TechCrunch this is the rollout of the Explore update. Explore options will become accessible in the left sidebar on desktop, where you’ll discover connections to Facebook highlights like Events, Groups, Pages, Moments, Saved things, and more. On other platforms, the Explore options are in the primary panel under the “more” menu.
The idea is to discover more content across social media other than posts from friends and pages you already follow. This option offers content you may find intriguing, including posts, articles, photos and videos from sources you haven’t seen yet, like Facebook pages and different posts from businesses or news organizations. The Explore feeds are like those you’ve officially preferred, or those well known among your friends list.
The main objective is to increase users’ time on site, which allows Facebook to serve more advertisements in the middle of their content. Also, it’s a secondary news feed that Facebook can cash in on. Not long ago, the Explore feed was identified by a rocket ship icon, which may have confused users who didn’t understand its purpose. The Explore name stuck after several tests. The lack of advertisements was a major change, which Facebook finally incorporated.
“We are beginning to roll out a complementary feed of popular articles, videos, and photos, automatically customized for each person based on content that might be interesting to them,” according to a Facebook spokesperson. “We’ve heard from people that they want an easy way to explore relevant content from Pages they haven’t connected with yet.”