Facebook Aims to Monetize WhatsApp

Facebook Aims to Monetize WhatsApp
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It seems Facebook has finally found the key to utilize WhatsApp as a money-making platform. Even after buying the messaging application for a staggering $22 billion, WhatsApp hadn’t contributed much to Facebook’s bottom line, despite holding more than $1 billion daily users.

Facebook recently revealed they plan to charge businesses for “WhatsApp Services” that help them connect with their customers. The social media giant refused to describe these new features in detail, but indicated that they will be made available through the current free tools WhatsApp is providing to businesses. These tools are already available in few countries, and have been proven to help companies answer customer queries and share updates. The user only needs to opt-in to be contacted.

According to Chief Operating Officer Matt Idema, “We (Facebook) do intend to charge businesses in the future.” He declined to elaborate on the paid features or when these features will be made available, adding, “we don’t have the details of monetization figured out.”

These new features will allow Facebook to build a strong business model around WhatsApp services, and they should help businesses connect and collaborate with their customers.

Another benefit of using paid services that they should eliminate cumbersome ads from WhatsApp’s interface. At the moment, Facebook is making majority of its money from advertising and expanded ads on other platforms like Facebook Messenger and Instagram. The company has not completely ruled out the availability of ads on WhatsApp, but stated the focus was on business features.


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Anirudh Menon
Anirudh Menon
I have adorned multiple hats during my professional journey. My experience of 14 years comes in areas like Sales, Customer Service and Marketing. My journey as a professional writer started 5 years back, when I started writing for an in-house magazine for my employer. Having successfully delivered many in-house projects, it encouraged me to take my skill to the world. As on day, I have written articles, blogs website content for various industries like Information Technology, Start-up, Retail and Government. The subjects that I have covered range from Digital Marketing, SAP Cloud Platform, Cloud Computing, Content Marketing , Politics. Enhancement is a process and I constantly thrive to add more subjects in my portfolio. Over and above content writing, I also train language and communication to students who want to brush up their speaking skills. I am a part time trainer for IELTS coaching and also work as a budding voice over artist.

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