It should come as no surprise that Facebook considers and believes in print media advertisement. If you still don’t believe it, take a look at a copy of The New York Times from October 4. You will see a full-page advertisement of Facebook on page A5. Titled, “Protecting Our Community from Election Interference,” this full-page ad is opposite of the beginning of the “International News” section.
The full-page advertisement depicts a set of nine steps that Facebook has taken to improve its advertisement efficiency and make it more transparent, particularly related to elections. The exact text of this specific advertisement is not featured in any other official communication channels of Facebook. However, one can note that this ad relates to the text quoted in a post on Monday by Facebook Vice President of Public Policy Joel Kaplan. Kaplan wrote a post titled “Improving Enforcement and Transparency of Ads on Facebook.” This piece was following by CEO Mark Zuckerberg’s post on his personal page.
One thing is clear: This advertisement is specifically targeting members of Congress and other potential controllers or regulators.
Even though there is speculation and criticism from regulators about Facebook’s transparency commitments, the social media company has clearly indicated that its self-regulation is sufficient enough.