The German retail chain Aldi has taken a step closer to customer engagement, as they will soon be delivering groceries to their customers’ homes. Aldi has collaborated with Instacart for providing delivery of groceries in Atlanta, Dallas, and Los Angeles, which will begin on August 31.
Sources from the company have indicated that their customers can order groceries online which will be delivered within an hour. Once the pilot markets are tested and proven successful, the model will be rolled out across the country. Speaking on this development, Scott Patton, Vice President of Corporate Buying, said that they want to roll this out as soon as possible. As an incentive, the company is offering $20 off to customers on their first order through Instacart. They are also providing free delivery on the first order through September 30.
While placing the order through Instacart, customers can choose from a variety of delivery options ranging from one hour to one week, at the time of checkout. This new collaboration between Aldi and Instacart should help the company compete with large chains like Whole Foods. Whole Foods has also partnered with Instacart to provide home delivery of groceries.
Meanwhile, Aldi is also taking on Whole Foods by adding more products in its organic food section and remodelling its stores. This expansion by Aldi can turn out to be a great value for them and give them a unique position in the market in comparison to Lidl, their immediate rivals in Europe. However, it is too early to predict how much this will impact the store’s overall sales.
Aldi has a total of 1,700 stores across the United States and is planning to expand its store count to 2,500 by 2022. This will be done through an expansion investment of $3.5 billion, which will make it the third largest grocer in the country.