DealerSocket, supplier of responsive car dealership websites and the digital marketing platform, DealerFire, closed its inaugural one-day meeting on advanced advertising and best practices in digital marketing at Google’s headquarters in Mountain View, Calif., on Thursday.
It has begun setting up its next stop in San Diego. Featured at the Google event were DealerSocket’s co-founder, DealerFire product specialists, and two of Google’s in-house specialists. They spoke on a spectrum of topics including the digital car buying landscape, permanent operations and parts, the eventual fate of digital marketing, and the most ideal approach to execute and implement YouTube at car dealerships.
The San Diego event will unite an alternate blend of industry speakers who will cover all of the above, plus telemarketing capabilities at the dealership level.
“At DealerSocket, we believe in achieving more together,” said Marylou Hastert, director of product marketing. “By bringing together some of the brightest minds in tech, we’re providing both dealers and our own team members a chance to expand their understanding of complex new concepts at two very impressive settings: first, the world-famous Google campus and then the swanky Pendry Hotel in San Diego.”
Both of the events are being held for an intimate audience of regional merchants. Free food, drinks, and branded giveaway items are served up throughout the day, followed by a networking opportunity at a nearby eatery. Tuesday’s mixer will be at Nason’s Beer Hall in The Pendry Hotel.
DealerSocket is a leading car innovation platform that helps dealerships in the United States, Canada, and Australia enhance benefits through a completely coordinated suite of marketing, sales, service, customer experience, document management systems, information mining, advanced showcasing, websites, digital retailing, and stock inventory management arrangements. Headquartered in San Clemente, California, DealerSocket employs more than 1,000 individuals and serves 11,000 dealerships and 300,000 dynamic clients in the United States, Canada, and Australia. DealerSocket’s propelled innovation provides benchmarking details that pace the industry. Its specialists recognize trends and create a vital guide that is of assistance to merchants in order to improve productivity.