A series of anti-Google outdoor advertisements and posters have popped up in Los Angeles near Google’s office in Venice. The ads appear to be related to the controversy surrounding James Damore, the Google engineer who was fired last week after writing a 3,000-word essay criticizing Google’s diversity policies in which he suggested that biological differences in women could make them less suited to work at Google.
Damore distributed the “memo” internally throughout the company. As an attempt to resolve the issue, Sundar Pichai, Google’s CEO, fired him.
Here are a few of the posters that have been put up in various locations and have since gone viral across social media networking sites:
As the images show, some of the ads state Apple would not have fired James Damore and Apple’s late CEO Steve Jobs would have been sympathetic to Damore’s arguments. Although the ads use the Apple logo and its famous slogan “Think Different,” they are not Apple ads and Apple has made it clear that it was not involved in the act. Some of the posters also involve renaming Google as ‘Goolag,’ which is a reference to the Soviet forced-labor camps from the 20th century.
Since his firing, Damore has been the subject of multiple debates. Even some influential and powerful people have taken sides on the issue.
As this controversy continues to swirl, New York Times columnist David Brooks placed the blame on Google’s CEO Sundar Pichai. In his new column released on Friday titled “Sundar Pichai Should Resign as Google’s C.E.O.,” Brooks takes Pichai to task over his handling of Damore’s firing.
“There are many actors in the whole Google/diversity drama, but I’d say the one who’s behaved the worst is the CEO, Sundar Pichai,” Brooks wrote.
Even though the scandal and debate might be framing, the headlines have put Sundar Pichai under the radar. His legacy will hopefully be defined more by Google’s current and upcoming contributions to the world of technology and not a circumstantial controversy.