Do you want to create your own version of the viral dancing hotdog filter of Snapchat? Well, your dream is now very much a reality. Dubbed as Lens Studio, Snapchat will soon launch a platform that will work as a self-serve platform. It will open avenues in the areas of augmented reality by providing tools to creators, developers, and its marketing partners Fishermen Labs, Trigger Global, Avatar Labs, North Kingdom, Haus, MediaMonks, and VidMob. The platform will allow users to create ads using augmented reality for brands and agencies.
Similar to Snapchat’s self-serve ad platform, this concept will empower brands and users with resources to run their ad campaigns. Lens Studio is primarily a website that can be accessed through an account that is connected to Snapchat’s ad platform. The site will help companies create, publish, and share AR characters.
According to Snapchat, over 3,000 lenses, often referred to as filers, have been developed over the last year. This includes graphics that were sponsored for brands like Bud Light, Warner Bros., and BMW. Another staggering statistic is that around 70 million people play with a lens every day. The app has also disclosed that a whopping 1 trillion photographs will be taken using Snapchat in the current year.
Lens Studio was launched in the middle of a battle between Snapchat and social media giant Facebook, concerning features trying to knock each other down. Facebook and Instagram have implemented some of the augmented reality features of Snapchat. Similarly, Snapchat has recently incorporated an algorithm that is similar to the newsfeed feature of Facebook.
Speaking on this development, managing director of Mindshare North America’s Life+, Jeff Malmad, said, “When you open it up to the masses, you have the ability for more ideas to generate so that it’s not in a ‘walled garden’. If you unleash people, and you let the masses participate in the creation of something that’s new, you’ll start to find new and unique things that maybe you didn’t realize you should or could do.”