CNN Cancels Daily Snapchat Show After Less Than 6 Months

CNN Cancels Daily Snapchat Show After Less Than 6 Months

CNN Cancels Daily Snapchat Show After Less Than 6 Months

In 2018, CNN will stop producing the daily show on Snapchat, titled “The Update”. The show was streamed on CNN in August, and it featured five news stories across the globe. The purpose of this show was to attract young viewers.

CNN provided the original content for Discover, a feature in Snapchat that was launched in 2015 to help users to read content from publishers. The two companies issued a joint statement in which they stated, “We plan to keep working together and mutually decided to hit pause as we explore the best opportunities for doing that.” Just after this statement was issued, shares of Snap ended at a rate of $15.13, sliding down by 1.5 percent.

The decision to cancel this show was a surprise to many as the show was doing well and seems to be quite a popular concept. When the program was launched, Snapchat’s senior director of content programming commented, “It’s more critical than ever that Snapchatters have access to the best journalism in the world, right when news breaks, and we’re excited to watch CNN deliver that to them through the update.”

Snapchat is quite popular among the millennial community, and the standout feature is messages that disappear seconds after they are read. However, it is facing tough competition from Facebook and Instagram, a photo sharing app.

Anirudh Menon
Anirudh Menon
I have adorned multiple hats during my professional journey. My experience of 14 years comes in areas like Sales, Customer Service and Marketing. My journey as a professional writer started 5 years back, when I started writing for an in-house magazine for my employer. Having successfully delivered many in-house projects, it encouraged me to take my skill to the world. As on day, I have written articles, blogs website content for various industries like Information Technology, Start-up, Retail and Government. The subjects that I have covered range from Digital Marketing, SAP Cloud Platform, Cloud Computing, Content Marketing , Politics. Enhancement is a process and I constantly thrive to add more subjects in my portfolio. Over and above content writing, I also train language and communication to students who want to brush up their speaking skills. I am a part time trainer for IELTS coaching and also work as a budding voice over artist.

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