Chatbot technology has come a long way and more businesses are using it to be available to customers even when the business might be closed or when customers are looking for a quick interaction while they multitask.
From marketing to customer service, chatbots are having a significant impact on both B2B and B2C organizations in terms of both information gathering, lead generation, and elevated service. Here are some of the ways businesses can benefits when deploying chatbots into the system.
How businesses can benefit from deploying chatbots
1. Always on service
A chatbot is available even when a customer service rep is not. It allows for better and more timely communication with customers looking to ask a question, check on the status of an order, and other customer service issues.
For many businesses, deploying a chatbot is a less expensive solution that staffing a customer service center for extra hours. Even though a chatbot may not be able to answer questions or concerns for as many issues as a live person, it is a better option than no communication and for most businesses, a well-developed chatbot is able to answer many top concerns or frequently asked questions.
When you have a chatbot running, you’re able to pull reporting from the program that offers insight into what kinds of questions customers are asking and where they are in their buyer’s journey. This helps businesses better address their trouble spots and also create more effective content marketing and outreach.
According to the website Ubuntupit, choosing the right framework to develop your bot is key. “Choosing a useful and powerful chatbot framework completes more than 50% of your work if you want to have your chatbot. Recent developments in machine learning and AI modules has brought significant changes in chatbot’s features…You have to train your bot and determine the architecture, its goal, and responsibilities, and the channel where it is going to be deployed…some of the best and innovative machine learning companies are solely devoted to developing the best chatbots based on artificial intelligence and machine learning.”
If your business is looking to get into chatbot development and create a chatbot for your business, you need the right chatbot framework to get started. Here are some open-source chatbot platforms and other chatbot development programs to look into.
Top chatbot framework for developers
1. IBM Watson
IBM Watson is a leading AI software that business developers are using to build bots for their brand. One use case is building a virtual assistant that can respond to customers and also supply more useful information to business agents. Watson can help businesses “seamlessly automate tasks – from addressing customer requests to guiding employees through internal processes” all to help provide better service internally and externally. They also have a free assessment that helps evaluate your business and highlight where AI could help.
This platform helps businesses build, connect, publish, and manage smarter chatbots. It comes with active learning and includes pre-existing, pre-build models that allow your AI software to interact with users on chat programs they’re already using, such as Skype, Slack, Facebook Messenger, Cortana, Microsoft Teams, Kik, and more. It is a full-service solution for natural language processing bot development.
This development tool is a Google-based framework that helps companies develop voice navigation features for their apps. It uses Google cloud architecture and AI-powered sophisticated systems to convert speech into text. This allows users to interact with your brand or chat tool not just on mobile apps but also on Google Assistant, Alex, Facebook Messenger, and other platforms.
Manychat is designed to build interactive chatbots that can create and deploy digital marketing campaigns. It can identify new users and continue engagement with a chatbot based kind of content marketing. It’s intended to make new relationships and improve sales and marketing and as such, it can be used to allow customers to book an appointment, buy products, or see promotional campaigns through 3rd-party messenger apps.
Chatbots are becoming an increasingly expected part of the customer experience. Customers have grown accustomed to the lines of “workday” and “personal time” being blurred through connectivity provided by smartphones and devices and they are carrying over that need for accessibility into how they interact with brands.
Developing a chatbot could be a significant step in customer service, marketing, or lead generation for your business. While certain chatbot framework platforms may have subtle differences or focus on developing certain capabilities over others, finding the right chatbot framework for your business to work with is about aligning your strategy and business needs with the frameworks that provide you with the features that are required for your specific bot building project.