Capillary Technologies Achieves AWS Digital Customer Experience Competency Status

By Danni White - Last Updated on May 2, 2019
Capillary technologies

PRESS RELEASE: BENGALURU, INDIA: Capillary Technologies, Asia’s leading SaaS company, today announced that it has achieved Amazon Web Services (AWS) Digital Customer Experience Competency status. This designation recognizes that Capillary provides proven technology and deep expertise to help its customers with end-to-end solutions across all phases of the digital customer acquisition and retention life cycle. The lifecycle includes marketing automation to provide the right customer experience, effective and secure commerce solutions to create seamless buying experiences, and data analytics solutions to support decisions and retain customers.

Achieving the AWS Digital Customer Experience Competency differentiates Capillary as an AWS Partner Network (APN) member that provides specialized demonstrated technical proficiency and proven customer success. It emphasizes a specific focus on workloads based on Marketing Automation Category of the AWS DCX Competency. Capillary possesses deep AWS expertise to deliver solutions seamlessly using AWS services.

“Capillary is proud to achieve the AWS Digital Customer Experience Competency status,” said Pravanjan Choudhury, CTO, at Capillary Technologies. “Our team is dedicated to helping companies achieve their omnichannel engagement goals by leveraging the agility, breadth of services, and pace of innovation that AWS provides.”

AWS enables scalable, flexible, and cost-effective solutions and cater to organizations from startups to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the AWS Competency Program to help customers identify Consulting and Technology APN Partners with deep industry experience and expertise.

About Capillary Technologies –

Capillary’s technology solutions help businesses get ahead of digital evolution and stay ‘Always Consumer Ready’. The experience platform integrates Artificial Intelligence and Machine Learning to make it easy for brands to get deep understanding and insights into their consumers, engage consumers through personalized 1:1 communication, provide easy and connected cross channel commerce experiences and build loyalty to reward and retain their best consumers.

Over 400 marquee brands across 30+ countries, including Pizza Hut, VF Brands, Walmart, Al-Futtaim, KFC, Starbucks, Madura Garments, Courts and Samsung, trust Capillary to enable easy and seamless consumer experiences. With over 300 million consumers and 35,000 stores on the platform, Capillary is Asia’s leading SaaS product company. Over 800 Capillary associates across 14 global offices are continually innovating to find new ways for brands to make their consumers’ lives easier, and experiences memorable.

Founded in 2008, Capillary is backed by Warburg Pincus, Sequoia Capital, Norwest Venture Partners, Qualcomm Ventures, and American Express Ventures. Explore more at

Danni White

Danni White | Danni White is the Director of Content Strategy and Development at Bython Media and the Editor-In-Chief at, a top B2B digital destination for C-Level executives, technologists, and marketers. Bython Media is also the parent company of,, List.Events, and

Danni White

Danni White | Danni White is the Director of Content Strategy and Development at Bython Media and the Editor-In-Chief at, a top B2B digital destin...

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