Apple officially stopped the continuation of its famous music players, the “iPod Nano” and “iPod Shuffle.” After sales and popularity of the former music players have decreased over the years, the company has agreed to focus the continuation of only the iPod Touch model.
The modern-day accessibility to smartphones and online streaming has eliminated the need for a single music playing device, and although the iPod Nano and Shuffle are no longer for sale, one may reflect on its contribution to today’s technological advancements. Apple’s true sales of iPods “peaked in its fiscal year 2008 when the devices generated revenue of $9.2 billion” and “the then-nascent iPhone accounted for $1.8 billion in revenue that same year.”
Apple wants to provide a device that is affordable and can provide access to music and games, so they’ve announced their decision to double the storage capacity of its premier model to 128 GB, which will cost $300. Currently, an iPod Touch with only 32 GB sells for $200, so this improvement will be both rewarding and fair.
The iPod Nano hasn’t been updated since 2012 when it was initially redesigned to be compatible with Bluetooth support for wireless headphones and speakers. Although Apple did release a new variety of colors for the 7th generation model, sales still did not increase as much for the company to continue its production. The discontinuation of the two devices do make sense after comparing the potential revenue from both iPhones and iPods. Although iPods reached the revenue of $9.2 billion in its peak, last year, Apple collected a total of nearly $136 billion for the iPhone. Officials say that sales of iPods have decreased so much over the years that Apple “no longer provides specifics about the devices in its financial statements.”
Although the iPod Nano and Shuffle have discontinued and are no longer available for purchase in the years to come, consumers will look back and appreciate the products for the role they played in today’s new technological world.