Noted film director Roland Emmerich and producer Marco Weber have jumped into the VR bandwagon. The Independence Day director and Igby Goes Down producer have joined hands to launch their first virtual reality project, VRenetic.
VRenetic is a new Virtual Reality startup that will produce a new VR app named Vresh, which will be used for social VR live streaming. “The focus is on accessibility, on social media,” said Weber, who will be the CEO of VRenetic.
Many individuals from Hollywood have accepted that Virtual Reality is the next big thing for the entertainment industry, and VRenetic has adapted to this technology and given it a twist. Emmerich, the Chairman of VRenetic, stated that they want to do something different, giving experiences through user-generated content.
VResh will be providing a live-stream for 360-degree video to help broadcasters interact with their audiences, either in a one-to-one mode or in a multicast mode. A device like Google’s Cardboard will be made available to users who wish to view VR videos without using any sort of high-end headset. VResh will also provide fish eye clips that allow users to convert their smartphones into high end wide-angle camera.
Despite hardware releases, the company has no plans to generate revenue through hardware business. Their focus is the app, which will run advertisements across live streaming videos and any uploaded content. The beta version of the app is scheduled for release later this fall. However, all the tech lovers will have to be content knowing the company has launched the headset.