Event success platform Bizzabo announced the launch of its new ultra-branded event app. This app has been designed to support the platform’s consistent upmarket growth in the billion-dollar events software industry.
Market Research Future’s new report on the Global Event Management Software industry cites Bizzabo’s projected growth to reach $14.5 Billion by 2020. The main causes for the growth as stated in the report are the increasing expenditure on event management tools and growing adoption of cloud platform technology from providers like Bizzabo.
The company’s new white label app was revealed at IMEX America in Las Vegas. IMEX America is the leading exhibition for the global meetings industry, where meeting planners learn about the latest technology and trends impacting the events industry today. The app offers fully customizable branding capabilities that deliver a premium event experience for attendees. The Bizzabo platform offers an end-to-end branded experience for attendees to fully immerse in their events, and for marketers to measure performance and ROI.
Bizzabo’s customers can now generate new ultra-branded event apps for creating engaging events worldwide. The app enables marketers to create a more personalized experience for attendees to engage with their brand, building an event community in order to form more meaningful connections. Brands can fully customize their event app appearance from the first touch in the app stores, to the app icon and label presented on the mobile home screen, and finally, the actual app interface colors, content and look and feel.
Eran Ben-Shushan, Co-founder and CEO of Bizzabo, said: “The events app market has evolved tremendously since we began in 2012, and over the years, brands have sought out more holistic and more high-end customizable event management solutions to create consistent brand experiences and meet their growing needs. At Bizzabo, we’ve always been market pioneers – offering the first networking events app solution, then the first robust modern web solution, and now the first truly integrated white label app events solution. This will enable us to keep growing upmarket with key brands, while also continuing our focus on delivering best-in-class features and functionality for marketers to create impactful in-person events.”