The launch of Apple’s HomePod speaker is delayed until 2018. In a statement released to The Verge, Apple stated that it needs more time to work on the HomePod. The release of HomePod was announced during Apple’s Worldwide Developers Conference in June earlier this year and its initial launch date was set for December.
“We can’t wait for people to experience HomePod, Apple’s breakthrough wireless speaker for the home, but we need a little more time before it’s ready for our customers. We’ll start shipping in the U.S., UK and Australia in early 2018,” Apple said in a statement on Friday.
Due to the delay, Apple will miss a very good chance of attracting customers during the holiday season this year. Apple’s competitor for the HomePod, Amazon has already added three smart speakers for the holiday season, two of which are already in the market. Google has also upgraded its range of speakers with the compact Google Home Mini and will be launching its own first-class speaker, the Google Home Max in December.
HomePod is priced at $349 and is supposed to take on higher-end sound systems like Sonos, as well as smart assistants like Amazon Echo and Google Home. According to Apple, HomePod is a smart speaker which will be able to control home appliances and take basic orders. HomePod has precision acoustic horns, an array of seven beam-forming tweeters with individual drivers and an Apple-designed woofer with an automatic bass equalizer. More powerful sound can be created if multiple HomePods are linked together.
It is not yet clear, as to why Apple had to push back the release date of the HomePod, however logic suggests the reason could be significant. With no confirmed next release date promised by Apple, it could take a while before we actually see the HomePods on sale.
Although it’s a known fact that despite the delayed launches in the past, Apple products have seen success. The AirPods and Apple Watches which went through a similar situation with regard to the launch date were instant hits in the market.