Apple is in conversation to move its unique content division to the studio where both “Gone with the Wind” and “The Matrix” were shot, as reported by the Financial Times. The Culver Studios, which are situated in Culver City, California, west of Los Angeles, have 13 sound stages that are set up for creating TV, film, music recordings and music videos.
Apple would likely utilize the studios, which have been home to movie producers like David O’Selznick and Cecil B. DeMile, principally for office use, as opposed to creating content, the Financial Times detailed.
It would serve as the iPhone creator’s base in Hollywood as it endeavors to increase its push into video programming, the Financial Times said. By working out of The Culver Studios, Apple could signal to both Silicon Valley and Hollywood that it’s extremely serious about its unique content aspirations. The studio is a Hollywood pillar that was made in 1918 by Thomas Ince, a quiet motion picture pioneer.
It was hazy from the Financial Times article whether Apple is thinking about purchasing or renting the studio. Apple didn’t quickly respond to an email looking for comment. Apple has apparently set a $1 billion spending plan for its unique preparations throughout the following year and has contracted two former Sony Pictures administrators to lead its unique programming division. In any case, it lurched out of the door with its video exertion. Its first unique show, “Planet of the Apps” is broadly viewed as a tumble.
Rivalry for unique content has been increasing as players like Amazon and Netflix take genuine interest in the space. Spending insightful, Apple is trailing the pack. Netflix is the reasonable pioneer, with a financial plan of $7 million for 2017. Amazon intends to burn through $4.5 billion on video this year and has just scored Oscars for “Manchester by the Sea” and “The Salesman.” It looks like Apple has a tough task ahead, considering its first plugin flopped and the competition is so extreme. Only time will tell if the decision it’s made will be fruitful.