Apple Dumps Bing for Google Search

Apple Dumps Bing for Google Search
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Apple has announced that Google is the search engine that its smart assistant Siri will now use for searches, rather than Bing. Google will be the default for web searches on Siri, iOS and Macs’ “Spotlight” function, Apple said on Monday. The change has already initiated to the iPhone and Mac users.

As of now Bing is still in use for image search results, and Google will run general Internet links and videos. Apple’s devices now have Google as the default because Google has paid Apple billions of dollars for this.

Investment firm Bernstein indicated that the Google currently pays around $3 billion for this deal; Google paid around $1 billion for the same deal in 2014.  Consequently, customers who are using Apple’s Safari browser in Mac, iPad and iPhone already started receiving Google search results.

“Switching to Google as the web search provider for Siri, Search within iOS and Spotlight on Mac will allow these services to have a consistent web search experience with the default in Safari,” a statement from Apple said. However, Apple has Bing as the default search engine for images in both Siri and Spotlight on Mac, and YouTube will be there for the video searches.

A Microsoft spokesperson said that Bing is for the image search in Siri image and also for the searches on Yahoo (Verizon), AOL and Amazon, as well as the multilingual abilities of Twitter.

“We value our relationship with Apple and look forward to continuing to partner with them in many ways, including on Bing Image Search in Siri, to provide the best experience possible for our customers,” the Microsoft spokesperson said. “As we move forward, given our work to advance the field of AI, we’re confident that Bing will be at the forefront of providing a more intelligent search experience for our customers and partners.”

It is a known fact that the Google and Bing depends on views and are monetized through advertisements. Furthermore, the IDC data shows that around 15 percent of phones worldwide use iOS, which shows that Apple’s has a good audience for its default search engines, even if those users don’t always click through to the respective search pages.


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Aparna Nayak
Aparna Nayak
I have been writing for more than 10 years because of my passion for writing, reading, and sharing it with worldwide audiences. I have published and edited many research papers and white papers in various national and international journals across the internet. I am a writer, technology enthusiast, and social media lover who runs my own blogs and websites.

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