Apple Apologizes for Slowing Older iPhones

Apple Apologizes for Slowing Older iPhones
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“First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades. Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.”

Apple has just published a lengthy message on its website apologizing for a “misunderstanding” that is centered around older iPhones which have slowed down. The company acknowledged the fact that older phones are indeed slowing down due to degraded batteries, and to make amendments, the company will be offering replacement batteries at $29, which is a major discount considering the actual price of the batteries is $79. This be a temporary reduction in the battery price because of the issue, and the price will go back up in 2019.

This apology came in response to customers who were upset with the company due to a software update which intentionally slowed down older phones. Customers also thought that this is a maneuver by Apple to encourage their customers to upgrade their iPhones. Quite a lot of people have file lawsuits over this issue and are seeking class action status.

This issue started a year ago when some of the iPhone users reported that their devices were shutting down unexpectedly even though the battery didn’t show as empty. Apple replied in their statement that “all rechargeable batteries are consumable components that become less effective as they chemically age, and their ability to hold a charge diminishes. Time and the number of times a battery has been charged are not the only factors in this chemical aging process.” According to the statement, the cause of this wasn’t defective batteries but common issues with aging lithium ion batteries.

Apple stated that the feature will continue to stay, however a forthcoming iOS update will “give users more visibility into the health of their iPhone’s battery.” It did not say if it will give them the ability to turn the feature off or on.

According to the company, an upgrade to a new battery will clear any slowdowns in the phone which were caused due to the update.


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Tanuja Thombre
Tanuja Thombre
A Soft Skills and Behavior Trainer by passion and profession, with 8 years of experience into Mortgage Banking sector. Currently I am working as a Training Consultant and I cater to the training needs across various industries. This also allows me to interact with, train and learn various aspects of human modes. Adorned with certifications from various institutes like Dale Carnegie & Steven Covey. I have a natural instinct for writing; every once a while, a Blog, a short article and in the future I plan to author a Book. When it comes to writing, I believe there is seldom anything as appealing as Simplicity.

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