For quite some time, Apple has been forceful about venturing into the health space and its most recent partnership might be one of the greater players in the medical coverage marketplace.
Apple and insurance provider Aetna have been in talks about conveying free or inexpensive Apple Watches to its 23 million customers, according to CNBC. A week ago, Apple and officials from Aetna and many hospital facilities met to talk about a potential association. Aetna currently offers an Apple Watch to its workers as a major aspect of its internal wellness program.
In the event that the partnership pans out, it would be a huge deal for Apple and its wearables division. Up until now, the Watch has been a consistent revenue-generator for Apple, and the product family celebrated the arrival of the Series 2 update last fall. However, in spite of the fact that CEO Tim Cook touted that deals for the Watch rose 50 percent earlier this month, wearables aren’t as large as other markets and the Apple Watch’s deals have been low profile.
Purchaser patterns have also played a role in the wearables market’s present state. While the market has, for some time, been overwhelmed by Fitbit, immersion among consumer and an expanded competition base has made the industry face difficulty as of late.
Alongside improved fitness and workout features, Apple is reputed to be creating sensors that could distinguish glucose levels without requiring a customary needle and blood draw. Beyond particular wellbeing elements, the potential Series 3 is anticipated to have an improved design and could possibly incorporate capabilities that wouldln’t require it to be matched to an iPhone. Apple has likewise made comparable advances with individual wellbeing on iPhones through different iOS-level applications.