Global digital marketing technology company Amobee announced that it has expanded its collaboration with Oracle Data Cloud. This makes it one of the first companies to activate third-party data across programmatic and social media through its platform.
The collaboration provides marketers seamless activation across all digital channels, and gives them access to robust offline purchase-based transaction data sets through Oracle Data Cloud. This will also aid them with streamlining their digital ad buy, allowing for better cross-channel planning decisions. Marketers are able to leverage Amobee’s platform to effectively analyze the impact of different cross-channel media mixes, ad frequency and other tactics on business outcomes to inform online strategy and optimize campaigns.
“Amobee is bridging programmatic and social channels by giving advertisers visibility across the walled gardens and allowing them to efficiently control their cross-channel audience strategy while maintaining full privacy compliance,” said Johnny Horgan, Senior Vice President of Social Sales & Partnerships at Amobee. “Our work with Oracle Data Cloud allows brands and agencies to minimize waste and deliver consistent, measured messaging to consumers.”
“At Hill City, our vision for retail is to create personalized experiences built for customers who are more connected and empowered than ever before. We plan on doing this by building data-driven, digital-led campaigns in the places people invest their time and attention, delivering the right experiences to the right audiences at the time they’re ready to take action,” said Kayla Glanville, Head of Growth at Hill City, Gap Inc.’s new premium active wear line for men. “Hill City leverages Amobee’s collaboration with Oracle Data Cloud to connect the dots between two of the largest customer touchpoints: social and programmatic. This agreement helps us make informed, resonant marketing decisions that benefit our community and our business.”
“We’re proud to work with an innovative company like Amobee to implement new and different ways to help marketers thoughtfully reach desired audiences,” said Patrick Jones, GVP and GM of Partnerships, at Oracle Data Cloud. “Our agreement with Amobee is one of the first to allow for tailored activation of the highest quality segments across digital. By optimizing the use of third-party data, marketers can more effectively reach their target customers and improve performance.”