The partnership of two companies has caused another to take a hit after retail giant Walmart announced that it was teaming up with Google, resulting in a drop for Amazon stock. This follows rumors that Google is planning to create a new mini assistant device to rival Amazon’s mini Echo device. Google’s new device could be connected to Walmart’s website, similar to how the Echo devices are, of course, connected to Amazon.com.
This is another interesting reaction by Google to Amazon.com’s obvious online supremacy. The announcement was made by the two companies on Wednesday, when the two announced that Google would start offering Walmart products to people who shop on Google Express, the company’s online shopping mall. This marks the first time that the world’s premiere retailer has made its products available online in the United States outside the domain of its own website. The movie appears to be a reaction to Amazon’s online success cutting into the profits of brick and mortar stores like Walmart. It seems, however, that Amazon’s supremacy will more than likely continue as most online shoppers prefer Amazon’s inventory. Additionally, most online shoppers prefer the efficiency with which Amazon delivers its products, as well as the sheer breadth of services that it offers in addition to delivering goods, services such as the Kindle Store and Amazon Prime.
The idea of Walmart getting nervous after Amazon’s acquisition of Whole Foods is something that sounds impossible, considering the imposing force that Walmart has historically had on traditional mom and pop stores. It seems like Walmart is now getting a taste of its own medicine in that regard. But then, with Amazon’s online success and with Walmart’s partnership with Google, where does that leave mom and pop stores? As the battle between online Goliaths rages on, one can only hope that the Davids of retail will be able to hold their ground on websites such as Etsy and eBay.