The world’s largest tech giants – Amazon and Apple – have partnered to bring the Amazon Prime Video app to Apple TV in more than 100 countries.
Apple Chief Executive Officer Tim Cook announced in June that Amazon’s streaming service would be available on Apple devices later this year. Apple TV, a device for watching movies and television through the internet, will also start featuring live sports from its own Apple TV app this week, the company announced on Wednesday.
The iOS app was also updated to version 5.0 as well, adding iPhone X support and universal search. The tvOS version is available to download on Apple TV 3rd generation devices or later.
The native Prime Video application joins similar apps from Hulu, Netflix, and other streaming services available on the Apple TV. Before this availability, Prime Video could only be played on Apple TV via a wireless AirPlay connection. With the app being made available, not only has it increased convenience for Apple users, but has also opened a potentially large market for Amazon Prime. This collaboration could also pave the way for Amazon to start selling the Apple TV again. In 2015, Amazon CEO Jeff Bezos refused to sell Apple’s streaming TV box unless his company’s Prime Video app could be installed.
“Amazon Prime Video is one of the most eagerly anticipated apps to come to Apple TV, so we’re excited to bring all of that great content to customers,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The Sports tab in the Apple TV app makes it even easier for fans in the US to track the teams, games and moments that are important to them. With these exciting updates, plus our growing collection of 4K HDR movies on iTunes, we continue to deliver an unparalleled entertainment experience to Apple customers.”