“We can sell anything,” seems to be the motto of e-commerce giant Amazon. Sources have indicated that the largest e-commerce company will soon be selling event tickets in the U.S. The ticketing industry is something that the company has been eyeing for quite some time, as they see tremendous potential. At present, this industry is mostly governed by Ticketmaster, a product of Live Nation in the U.S.
The market has recently indicated a not-so-good consumer experience for Ticketmaster, with grievances from users regarding the fees charged and the practices followed. Hence, Amazon feels that there is a window of opportunity to put its foot. The U.S. has a huge audience for ticketed events particularly in sports and music. The industry is projected to see an upward trend.
To date, Ticketmaster has been successful in mitigating threats from start-up competitors like Universe and Front Gate, but Amazon is not any run-of-the-mill company. It’s a well-established organization with a large customer base that has affiliations with key players in the music industry.
The challenge for Amazon will be in provisioning customer data to the event organizers, as their business demands having demographics of customers. Sources have indicated that Amazon was hesitant to share customer data in one such collaboration with an event organizer.
Selling tickets can be a great boost for the Prime offerings of Amazon, as it can provide special offers for Prime members and even do block bookings for them on high value events or events that are expected to have a full house.
No one from the e-commerce giant was available to comment on this recent development.