Amazon.com announced on Wednesday that Cyber Monday was its single biggest shopping day in the company’s history. The announcement came just months after it reported unprecedented sales on Prime Day, its special shopping event for Prime members.
Amazon said customers ordered “hundreds of millions of products” from Thanksgiving to Cyber Monday. The best-selling product on Cyber Monday was the Amazon Echo Dot smart speaker. Other Amazon and Alexa-enabled devices were also popular, including its Fire TV Stick and Fire 7 tablets.
“Customers purchased millions of Amazon’s Alexa-enabled devices this weekend, and Alexa devices were the top sellers across all of Amazon,” said Dave Limp, Senior VP of Amazon Devices & Services, in a statement.
Cyber Monday was also the biggest sales day ever for small businesses and entrepreneurs selling items on the platform. Customers ordered almost 140 million products that were being sold by small businesses globally in the five-day period.
Overall, a record breaking $6.59 billion worth of shopping was completed by shoppers at the end of Cyber Monday. This was a 16.8% jump year-over-year, according to Adobe Analytics, making it the largest online shopping day in history.
Top selling items on the internet in general included the Nintendo Switch, Apple AirPods, and streaming devices like Google Chromecast and Roku. TVs were the most discounted items on Black Friday and continued to see big price drops into Cyber Monday, according to Adobe Analytics.
Jeff Wilke, CEO of Amazon’s retail business, said that customers ordered “hundreds of millions of products from toys to fashion to electronics and Amazon devices,” and that they ordered nearly “140 million items from small businesses alone.”
As Amazon sales kept growing, founder Jeff Bezos also hit the $100 billion mark in terms of net worth, becoming the second person to have achieved this after Bill Gates in 1991.