Dropbox has obtained Verst, a New York startup that aims to help web publishers profit from features such as paywalls, the startup announced last week. Verst’s services will close down on December 21, and the group will join Dropbox. The cost of the deal has not been announced.
Interestingly, the acquisition incorporates solely the Verst group and not its intellectual property.
Verst began as DWNLD, which landed $12 million from Greylock Partners in 2015 to assemble a platform that made individuals custom applications. The problem was that a great many people weren’t utilizing publishers’ applications to read or watch good content, Verst CEO AJ Frank disclosed to Business Insider not long ago. They were either utilizing social media applications like Facebook or the open web.
“In short we are shutting down the platform on 12/21 so that we can apply everything we’ve learned towards Dropbox mission to simplify the way people work together, “ CEO AJ Frank wrote in a blog post. “We’re excited to welcome the Verst team to Dropbox. Their talent in building simple powerful publishing tools will help us create new product experiences that unleash our user’s creative energy.”
When Business Insider wrote about Verst in July, the company had just launched a paywall feature that let publishers isolate openly available content from a “premium” fare. Verst’s standard membership was $29.99 per month and included site hosting, paywall, and different highlights like the ability to run advertisements and A/B test headlines and pictures. DWNLD became “Verst” about a year prior. The new origination of Verst was a simple step to help distributers and makers – particularly little ones – make income on the web.
In a statement, the Verst team said it would “apply everything we’ve learned towards Dropbox’s mission to simplify the way people work together.”