Uwe Ellinghaus is leaving Cadillac after four years as the brand’s worldwide chief marketing officer, effective January 31, 2018, Automotive News reports today. Cadillac President Johan de Nysschen declared the organizational change in an inside memo on Friday that was scooped by Automotive News. He lauded Ellinghaus for being a “steward in driving Cadillac’s brand transformation” and making helping its worldwide marketing and advertising.
Cadillac spokesman Andrew Lipman said Ellinghaus is moving out for personal reasons. A lookout for Ellinghaus’ replacement will be conducted over the coming months, according to the memo. “I’d like to personally thank Uwe for his partnership as a member of the leadership team and wish him the best as he pursues his future endeavors,” de Nysschen said.
Ellinghaus intends to go back to Germany. His resignation was incited by medical problems that will require surgery and a six-month recuperation. The German native, who still runs 12 miles per day, noted that he had missed just 30 days of jogging to sickness over the past 27 years. Employees at Cadillac were reportedly “pretty caught off guard,” at the news, according to one source.
“Into the journey for less than three years, we have changed a lot on all fronts,” Ellinghaus said. “And we are walking the talk and doing exactly what we said we would do: daring greatly ourselves. All of us believe that we must create an alternative to the established luxury auto brands by going our own way and be American enough to go against the automotive elite.”
Ellinghaus made awesome strides in moving Cadillac’s concentration from conventional publicizing to inventive TV advertisements and experiential marketing. He oversaw Cadillac headquarters in Manhattan, and unique promotions like helicopter rides to the Hamptons. Cadillac’s latest promotional crusade under Ellinghaus pitched the brand’s Super Cruise semiautonomous highway driving framework. Television spots for the technology appeared during the MTV Video Music Awards in August, with the slogan “Let Go,” encouraging drivers to run without hands on the parkway.