Short-form podcast application 60dB will shut down one month from now, and its team will join Google in a clear acqui-contract. “Today, we’re announcing we’ll be shutting down 60dB on Friday, Nov. 10, and we’ll be joining the team at Google,” a Medium post signed by the 60dB co-founders read. “As we considered next steps for 60dB, we came to the conclusion that to accomplish our goals we’d be better positioned if we joined someone with scale who shared our vision for what was possible with digital audio.”
Tiny Garage Labs, which made the application, started its podcast, which is available through iOS, Android, Alexa and the web, a year ago, enabling clients to access customized short-frame sound pieces inside the application. The group said it worked with more than 80 media establishments to create “hundreds of audio stories in the past year.”
“We are thrilled to be joining the team at Google. We can’t talk (yet) about what we are going to be up to, but we are are really excited and eager to tell you more soon,” Founder Steve Henn said in a note sent to contacts.
Henn confirmed the acquisition to Business Insider but declined to remark further. Google didn’t immediately comment. The cost wasn’t initially disclosed. Google confirmed the arrangement to TechCrunch, with a representative taking note that it was not a formal procurement; rather, the organization had “purchased some assets,” and individuals from the group would join Google.
It is not yet known whether Google will use components of the organization’s technologies for future releases. 60dB last fall started with an emphasis on customizing short-form audio for individual audience members called “Quick Hits.” Google may have the aspiration to be a noteworthy center for podcast audience members, as personalization is a major focus for Google Play Music, the company’s music subscription. The New York Times detailed a year ago that 65 percent of podcasts are listened to through Apple’s iPhone application.