You are here

Parrot Analytics Board Adds Adriana Cisneros to Board

Parrot Analytics Board Adds Adriana Cisneros to Board
Share:

Adriana Cisneros, CEO of Cisneros, which incorporates media powerhouse Cisneros Media, has joined the Board of Directors of Parrot Analytics, a big data analytics firm that has built up the main worldwide, real time, platform-agnostic TV audience demand measurement system. The declaration was made today by Parrot Analytics CEO Wared Seger. Current board of members also include David Bishop and Adam Clark.

“Over the past year or so, it has become abundantly clear to me that our conventional ways of measuring the popularity of content are vastly outdated and deficient. I made some sweeping changes within my own company to change our processes and, in so doing, became fascinated with big data analytics,” said Cisneros. “Parrot Analytics’ global demand measurement system is at the forefront of a widespread shift in our industry to more accurately gauge demand for content. This is not just the future, it’s the ‘now’ – the new standard. I’m a huge fan of their product and delighted to have been invited to join the Board of this truly groundbreaking company.”

Parrot analytics measures engagements’ by “demand expressions” over a scope of conventional and digital platforms including peer-peer services. This considers the estimation of series including those from SVOD Amazon and Netflix, which are so famously mysterious about their statistics that they don’t impart it to talent and program producers. Cisneros will join Seger and Parrot Analytics Board Director Bruce Tuchman for an exceptional introduction on audience demand measurement in the Latin American market at the NATPE MIAMI Marketplace and Conference in Florida on January 16, 2018.

“Adriana is without a doubt one of the most knowledgeable executives in our industry, in particular the Latin American media market and Latin market in the U.S.,” said Seger. “As a Board member, she will be instrumental in helping us better address the needs of broadcasters, producers and OTT platforms throughout the region, as well as provide us with far-reaching access to media companies who can greatly benefit from our demand measurement system. We are operating at the intersection of media, technology and data science, and I’m most excited by Adriana’s intellectual firepower as we continue to guide the global industry through bleeding-edge developments.”


Share:
Kashish Ambekar
Kashish Ambekar
Kashish moved to UAE from London after graduating from UEL in Masters of Business Administration specialising in Finance. Money smelt good although tipping in rubies was a forte in Dubai which he couldn’t afford let alone implement. India happened naturally by birth and the ever developing market proved no bounds in almost every Industry. The Art of writing came naturally to him, short stories to professional articles in lieu of being therapeutic once, to a full time content writer. Currently he works for XDBS as a senior business development manager and is extremely devoted as much as his thoughts have found a way to be penned for technology in support to TechFunnel.com.

Similar Articles

Additional Resources to Download

Top