Adriana Cisneros, CEO of Cisneros, which incorporates media powerhouse Cisneros Media, has joined the Board of Directors of Parrot Analytics, a big data analytics firm that has built up the main worldwide, real time, platform-agnostic TV audience demand measurement system. The declaration was made today by Parrot Analytics CEO Wared Seger. Current board of members also include David Bishop and Adam Clark.
“Over the past year or so, it has become abundantly clear to me that our conventional ways of measuring the popularity of content are vastly outdated and deficient. I made some sweeping changes within my own company to change our processes and, in so doing, became fascinated with big data analytics,” said Cisneros. “Parrot Analytics’ global demand measurement system is at the forefront of a widespread shift in our industry to more accurately gauge demand for content. This is not just the future, it’s the ‘now’ – the new standard. I’m a huge fan of their product and delighted to have been invited to join the Board of this truly groundbreaking company.”
Parrot analytics measures engagements’ by “demand expressions” over a scope of conventional and digital platforms including peer-peer services. This considers the estimation of series including those from SVOD Amazon and Netflix, which are so famously mysterious about their statistics that they don’t impart it to talent and program producers. Cisneros will join Seger and Parrot Analytics Board Director Bruce Tuchman for an exceptional introduction on audience demand measurement in the Latin American market at the NATPE MIAMI Marketplace and Conference in Florida on January 16, 2018.
“Adriana is without a doubt one of the most knowledgeable executives in our industry, in particular the Latin American media market and Latin market in the U.S.,” said Seger. “As a Board member, she will be instrumental in helping us better address the needs of broadcasters, producers and OTT platforms throughout the region, as well as provide us with far-reaching access to media companies who can greatly benefit from our demand measurement system. We are operating at the intersection of media, technology and data science, and I’m most excited by Adriana’s intellectual firepower as we continue to guide the global industry through bleeding-edge developments.”