After four years with Amazon, executive Monique Meche has left the company to become the new VP of Global Public Policy. This is an effort on behalf of Netflix to become more globalized as a company and reach its ideal European and foreign markets.
Meche will be responsible for leading the team with public policy regarding regulatory and governmental issues across 190 countries. According to a company representative, she will be stationed between Washington, D.C. and Amsterdam to handle challenges domestic and abroad. Meche has an impressive track record for international relations, as she was also VP of International Public Policy for Amazon. As the European market expands, Netflix is aware it must capitalize on its growth. In fact, much of Netflix’s revenue from recent months have come from abroad. The company has reported 52 million international subscribers, and they have invested more than $1.75 billion in European content.
With interest in pursuing the foreign market at an all-time high, there also comes an increase in regulatory scrutiny. The European Union is currently tackling the issue of regulating content, as policymakers are “weighing whether to force streaming giants like Netflix to devote upwards of 20 or 30 percent of their online catalogues to European-made content,” according to Recode. Regulators are also deciding whether to levy new taxes or not on companies like Amazon, Netflix, and Facebook. This is the result of a careful watch over U.S. corporations, and their attempts to expand their corporations to Europe and beyond. Netflix has had a tough time obtaining programming rights in particular countries, and they aren’t doing much better in the United States. Netflix and its tech allies are still battling the Federal Communications Commission over net neutrality, according to Recode.
Netflix is determined to become the world’s superpower in online streaming entertainment, and Monique Meche’s addition will be an important asset to their team. It will only be a matter time until the company reaches every corner of the world.