Monetate Names Stephen Collins as Company's New CEO
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Monetate Names New CEO

Monetate Names New CEO
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Duncalfe hands the reins of the global leader in personalization software for consumer brands over to newly named CEO.

One of the leading female figures in the tech space, Lucinda Duncalfe, is stepping down as the Chief Executive Officer of Monetate.

As Duncalfe departs to care for her teenage daughter who is suffering from chronic Lyme disease, she will be succeeded by Stephen Collins.

Duncalfe said in a statement, “We could not have selected a more qualified CEO than Stephen.”

After considering over 200 candidates, Duncalfe says she is “confident that he will deliver extraordinary results for our clients, employees, and investors.”

David Brussin, Founder and Chairman of Monetate, said, “Stephen brings a tremendous amount of expertise and insight to Monetate. As an industry veteran of high-growth SaaS companies, he has a proven track record of success and innovation. Stephen is a dynamic leader who cares deeply about customers and we are excited to have him lead us into Monetate’s next growth phase.”

Prior to joining Monetate, Stephen was the President and Chief Financial Officer of Quantacast, a tech firm that produces AI technology for programmatic advertising. In addition to being an active angel investor as well as a business advisor, Collins has served in executive roles at Austin-based digital marketing firm Bazaarvoice and the Google brand formerly known as DoubleClick.

At Monetate, Collins will be responsible for helping the company to expand in its AI-driven personalization solutions for clients, including major name brands such as Timberland, QVC, The North Face, and Carnival among others. He will be based in the Philadelphia region to be near the company’s Conshohocken office. He will also make frequent trips to New York, London, and the West Coast, where Monetate has additional offices.

Collins said in a statement, “The relationship between brands and consumers is more critical than ever. Monetate is in a unique position to create experiences that build trust at scale, something brands today are in need of to be successful. We have the talent, technology, and personalization expertise to propel brands forward, and I am thrilled to be a part of this vibrant organization.”

Duncalfe will remain actively involved with the company by serving as a member of Monetate’s Board of Directors.


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Megha Shah
Megha Shah
A dreamer, traveler, aspiring entrepreneur and a bookworm beyond repair, Megha Shah is extremely fond of writing and has been doing so since she was a child. Apart from being a part-time writer, Megha is currently in college, pursuing B. Com. (Hons). Megha is an ardent follower of ‘Hardship, Hustle and Heart’ and firmly believes in the power of hard work and destiny!

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