Herb Scannell has been named CEO of Latino-driven digital media organization Mitu. Scannell, who will start his new position immediately, replaces fellow benefactor and CEO Roy Burstin. Fellow co-founder and president Beatriz Acevedo will stay at the organization and go up against an extended part to supervise content production, talent development and social effect endeavors.
Scannell was last the president of North America at BBC Worldwide. He moved out of the U.S. production and distribution arm of the BBC in 2015. Before joining BBC Worldwide, Scannell was the establishing CEO of online video startup Next New Networks, which YouTube procured in 2011.
Scannell, whose mother is Puerto Rican, said in a statement that “MiTu’s promise speaks to me professionally and personally.” He added, “I have long advocated that the Latino market is underserved. Within a generation Latinos are projected to represent the majority of youth in the U.S. and the most influential and sought-after audience in entertainment. So when the chance to run the fastest-growing digital media company in the sector came up, I was very excited to join Beatriz and the team.”
Five-year-old MiTu commenced amid the zenith of YouTube’s systems, concentrating on the Latino market while remaining including Fullscreen and Maker Studios had more unrestrained systems of creator. The organization has managed to raise more than $40 million from its investors, including Upfront Ventures, AMC Networks and Shari Redstone’s Advancit Capital.
MiTu today has 650 million views on its videos monthly and achieves 100 million month-to-month exclusive viewers with programming, such as Netflix parody exceptional “They Can’t Deport Us All” with Chingo Bling and Watchable arrangement Cholos Try.
Of Scannell, Upfront Ventures partner Mark Suster said, “It’s rare to find somebody who was at the top of industry in traditional media and has also run a successful internet startup that was sold to YouTube. Herb is a genius at leading the creation of new content formats. The fact that he’s also Latino was just incredible.”
Acevedo added, “I have so much respect for Herb and for the legendary brands and franchises he built, so I am incredibly excited to now have the opportunity to partner and work alongside him and build our Mitu brand as the voice of this generation.”