Maverick recently appointed Meredith Gardner to the role of Senior Vice President of its Digital division, where she will head the organization’s digital team, as well as, counsel on digital marketing for Maverick’s list of craftsmen. Gardner will be situated in Beverly Hills and answer to Greg Thompson, President of Maverick. She joins Maverick from Capitol Music where she has filled in as Senior Vice President of Digital Marketing and Product, directing the advanced division and computerized advertising efforts for Capitol’s artists.
“The entire Maverick team is thrilled to welcome Meredith to the family, and we look forward to tapping into her wealth of experience to benefit our artists and to continue expanding our aggressive digital strategy,” Thompson said.
Throughout her profession, Maverick has overseen digital marketing, publicizing, innovation, and web advancement for artists including Sam Smith, Beck, Disclosure, Troye Sivan, Niall Horan, Migos, and worked with Katy Perry on her last three collections; she likewise directed digital marketing for CMG names including Astralwerks, Blue Note, Harvest, Motown, and Virgin.
Gardner started her career in 2009 at Capitol Music Group as a facilitator in the digital division. Maverick is a key substance of Live Nation Entertainment’s Artist Nation gathering. Maverick’s present program of artists includes U2, Florida Georgia Line, Madonna, Paul McCartney, Britney Spears, The WKND, Lil Wayne, French Montana, Jason Aldean, Jill Scott, The Roots, Fifth Harmony, Rascal Flatts, and that’s just the beginning.
“I’ve built my career at the intersection of music and digital media, and I couldn’t be more excited for this next step with Maverick,” added Gardner. “For musicians, digital platforms are more important than ever, and I look forward to helping both Maverick and our suite of artists pursue the best opportunities possible.”
