Listrak – the leading marketing cloud-focused solely on retailers, announced the appointment of Scott Sobers as its new Chief Marketing Officer.
Sobers is a distinguished marketing leader having over 25 years of experience in marketing technology, communications, strategic planning, customer experience marketing, brand development, and corporate strategy. Prior to joining Listrak, he was the Vice President of Marketing at Teradata. He has also served as the Marketing Program Director at IBM and Director of Marketing at Micromuse.
“I am thrilled to welcome Scott, and am confident that his marketing leadership, knowledge of the technology industry, and his ‘client first’ focus will accelerate Listrak’s ability to achieve its ambitious goals,” says Listrak Co-Founder and CEO Ross Kramer. “It is important to have experienced leaders as part of our executive team. Beyond an array of experience serving other technology leaders, deep knowledge of B2B marketing and modern digital marketing, Scott has the unique perspective of a data-driven, customer-first marketing executive. His background, coupled with his dedication to building strong diversity, brings an arsenal of valuable capabilities to Listrak and makes him an ideal fit for the marketers we serve. I look forward to the new wave of innovation we will deliver with Scott as part of our team.”
“I am excited to join Ross and the exceptional team at Listrak,” says Sobers. “Listrak’s current momentum is unquestionable; it has an industry-leading solutions portfolio with marketing cloud, coupled with deep retail expertise and an unequaled technology platform with artificial intelligence (AI) and machine-based learning built in. More importantly, it is powering some of the world’s leading brands by providing insights, answers to complex business challenges, and the ability to earn customers for life. I firmly believe Listrak is well-positioned to leverage its strategic plan and is at the cusp of writing its next growth chapter, so I am delighted to be joining at this critical stage.”
