One of the largest online lending marketplaces in the U.S., LendingTree has made a new hiring announcement. Brad Wilson will be the company’s new Chief Marketing Officer, and will deliver Lending Tree’s branding strategy, marketing operations, and customer engagement. The company will look to continue its expansion in new financial avenues.
Neil Savage, president of Lending Tree stated that they were pretty excited to have Brad join their team. He further added that the experience Brad brings, in the field of digital and offline markets combined with leadership skills, makes him a valuable asset. Brad has also demonstrated strong growth and profitability in his previous assignments, and this will play a pivotal role in Lending Tree’s growth journey.
Wilson comes with a successful record of bringing growth and profitability for various consumer brands. His previous role with Travelocity was a great success, as Wilson spearheaded the company’s performance, completely revamping the brand of Travelocity across North America before it was acquired by Expedia. Wilson was hired as General Manager of Travelocity’s business within the Expedia framework, where his deliverables were around retail operations, profitability of the business, and brand strategy. Under his vision, the company did go places and was highly profitable, recording new customer growth that was seamlessly integrated into the portfolio of Expedia.
Founder and CEO of Lending Tree, Doug Lebda, commented that since the organization is on a journey of growth and expansion, they are looking for leaders with such caliber and success records who can bolster the entire leadership team and support the organization in the journey of success, growth, and profitability. He said that Wilson’s leadership experience will support their ever growing portfolio of products and services.
Anirudh M. for TechFunnel.com