WPP-owned Kinetic has another global CEO in place. Marc-Antoine De Roys, a veteran of the WPP association who in the past filled in as CFO and Head Working Officer for Tenthavenue, will take over the position. Mauricio Sabogal is venturing down from the position for personal entrepreneurial projects, as indicated by his public statement. Marc-Antoine De Roys is expected to take up this position immediately.
De Roys is an 18-year veteran of WPP. As of late, he was CFO at Tenthavenue, a post he’s held since 2010. Tenthavenue is a specialist outfit that bills itself as considering the connected consumer. Its working units include a gathering of OOH, portable and customer promoting firms including Kinetic, Joule, Candyspace, Spafax, Forward, Shopper2Buyer and TMARC.
“Kinetic has challenged the industry to stretch the definition of what OOH can be for brands, has shown itself to be on the vanguard of dynamic, and context-aware media solutions,” De Roys said.
“Our clients and partners are among the world’s most progressive and I look forward to engaging with them and our teams around the world, as we lead Kinetic into its next phase of growth and development.”
Before joining Tenthavenue, de Roys was COO of GroupM’s EMEA pursuit and execution showcasing operation. Before that, he was COO/CFO at GroupM France. Sobogal had been CEO at Kinetic since mid-2014. Previously, he was the worldwide head of media office BPN, which has since been revamped, and is currently a part of Initiative.
“Marc-Antoine has been involved with Kinetic since the launch of tenthavenue in 2011, and he will continue to build upon the work already done at Kinetic by bringing additional insights into how data and technology can further power OOH, and how it builds efficiencies around operations,” added Tenthavenue CEO Rupert Day.
“We collectively thank Mauricio for all his efforts in successfully moving Kinetic on its journey from a buyer of traditional OOH; to the development of audience-led planning tools, as well as digital, experiential solutions across both OOH and mobile.”