Optimizely is the world’s leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps, and connected devices. Over the last year, the company has grown to over 400 employees and generated over $90 million in revenue. In September 2016, the company announced that it was the fastest growing experimentation platform in the world.
Another big announcement came from the company on Tuesday: Jay Larson will be joining Optimizely as the company’s new CEO and as a member of the company’s Board of Directors.
“I’m thrilled to welcome Jay to Optimizely. Jay is joining us at a time when the world is going through a fundamental shift into one where experimentation is becoming critical to the way businesses operate. That’s a big idea and I believe we have the opportunity to build a 100-year company that outlives us all by addressing the need that companies have to experiment and make data driven decisions. I made the decision to hire Jay because I’m confident he is the perfect CEO for our next stage of growth,” said Dan Siroker, co-founder and executive chairman of Optimizely.
Siroker will continue to manage the design, engineering, and product management organizations in his full-time role as co-founder and executive chairman.
“Digital transformation is the biggest thing happening in business today. By 2020, four billion people will be connected to the internet. The need to optimize touch points between buyers and sellers has never been greater. Optimizely is uniquely positioned to help every company use experimentation to increase the revenue generated by customer facing applications. Same systems, same cost, more revenue and immediate ROI. This is what we deliver. We’re powering the digital revolution. We have a tremendous market opportunity and a phenomenal team at Optimizely. The future is extremely bright for Optimizely,” said Jay Larson, newly appointed CEO of Optimizely.
Jay brings 25 years of enterprise software experience to Optimizely’s board. He also played critical roles in building two multi-billion dollar enterprises – Mercury Interactive and SuccessFactors, which are worth $4.5 billion and $3.4 billion respectively.
Megha Shah for TechFunnel.com