1-to-1 Platform company, Evergage, announced the appointment of Laura Saati as their new Vice President of Customer Success for Evergage’s retail practice. With more than 20 years of experience as a business leader and marketing strategist, Saati will lead Evergage retail’s program planning and execution, as well as manage the Customer Success staff. She will ensure Evergage clients derive maximum benefit from their personalization and customer data platform investments.
Prior to joining Evergage, Saati served as Senior Vice President of Client Services at Zeta Global, Vice President of Strategic Marketing Services at 89 degrees, Vice President of Retail Practice at e-Dialog and the Vice President and Account Director of Account Services at Harte Hanks. She holds a BA in Political Science from Texas A&M University.
“It’s hugely exciting to join Evergage during such a transformative period for the retail industry,” Saati said. “For retailers, the desire to create highly personalized, 1-to-1 experiences for their customers is certainly nothing new. However, what was once, historically, an aspiration is now a mandate for retailers – given customers’ expectations, as well as the increasing ease of transforming data into actionable insights. I look forward to helping Evergage extend its market leadership, and build on its incredible success and opportunities in the CDP space – enabling retailers to synthesize and activate their data assets to deliver real value both to their customers and, in turn, back to their organizations.”
“We are continually focused on maximizing solution value for our customers,” said Jonathan Ranger, Chief Customer officer, Evergage. “We accomplish this with a scalable, world-class platform, and with people and management who have the industry experience, empathy and foresight to deliver business results. We are thrilled to bring Laura on board to help Evergage continue to expand its market leadership and high-quality service delivery within the retail vertical.”