The Commonwealth Bank has replaced their Consumer Chief Martin Whelan and introduced a new General Manager of Consumer Marketing, Monique MacLeod. Macleod joined the CommBank 2008, and was appointed the role of General Manager, Brand and Sponsorship.
Vittoria Shortt, who formerly worked as CMO, joined the Commonwealth Bank executive committee in 2015. She confirmed the news, saying that Macleod has been appointed acting Chief Marketing Officer until the end of this calendar year.
“In this role, Monique will bring her strengths as a values-led leader, focusing on deep customer insights and creativity to engage our customers in their financial wellbeing,” said Shortt. “This leadership appointment recognizes the great customer outcomes Monique has achieved at the CBA Group over the past six years. A decision about the CMO role will be made in early 2018.”
MacLeod had worked as the General Manger of Brand, Sponsorship and Marketing Operations for the past five years. Her earlier work history includes seven years with McCann Erickson as Client Services Director, and she also worked for DDB and Ogilvy and Mather. MacLeod swaps with Whelan for the General Manager position. Whelnan held the role for four years, was also General Manager of Brand Marketing.
CommBank has also declared Aussie Bank General Manager of Products and Marketing. When Macleod leaves the interim position, it will be filled up by Stuart Tucker. Tucker has spent more than six years with the rival Home Loans Group, and previously spent more than a decade in various marketing roles at Optus. The company asserts that MacLeod and Tucker will assume their responsibilities from Monday 9 December.
CommBank’s latest appointments come two months after CommBank confirmed Vittoria Shortt as the new group CMO. She took over the reins from Andy Lark, who announced his plans to leave the role back in May.
In a statement to Mumbrella, Shortt said: “Monique Macleod has been appointed acting Chief Marketing Officer, Commonwealth Bank Group, until the end of this calendar year. In this role, Monique will bring her strengths as a values-led leader, focusing on deep customer insights and creativity to engage our customers in their financial wellbeing.”