Alan Boehme, former chief technology officer at Coca Cola, will be spreading the fizz of the soda pop company to Procter & Gamble. Boehme will be joining P&G as its chief technology officer and vice president of information technology innovation. This position will allow him to work with another former Coke executive, Javier Polit. Sources indicate that Polit serves P&G as chief information officer.
It is quite evident from the results that Boehme was the pioneer in steering Coca Cola to the digital era.
Along with the late former chief information officer of Coke Ed Steinike, Boehme was responsible for digitally transforming Coke and moving it to public cloud services. He also implemented augmented reality in the company’s sales strategy.
This move to P&G is very strategic, considering the major shift in consumer behavior, and the industry is facing new challenges globally.
There are new entrants in the market, like Dollar Shave Club, which provides razors by delivery on a monthly basis, that are leveraging a new marketing movement and creating a demand for these new brands. This movement has created new product categories like pet food, organic soaps and many more.
Moreover, P&G faces another challenge from white-labeled products that are being sold on Amazon. Looking into these aspects, there is a major transformation going on across areas like supply chain management, data management, market analysis and customer relationship management.
This has made the company think hard, and they are compelled to take necessary steps. The earnings were also not impressive because of the proxy fight between the company and its investors Trian Partners.
The appointment of Boehme will be the first step toward the transition that the company wants to make.