Cinematique, a New York-based startup that creates “touchable video,” has appointed Paul Dawalibi as its new CEO.
Dawalibi is a venture capitalist and technology entrepreneur. Before joining Cinematique, Dawalibi served as a CEO of Obsidian Ventures since Jan 2017. He also worked in various sales and marketing positions at IBM, American Express and Sun Microsystems. Dawalibi also founded Cereal technologies, which focused on mobile development, and served as CEO. His last stint was as a Venture Capitalist with Guy Kawasaki’s Garage Technology Ventures.
Dawalibi was introduced to Cinematique as a potential investor. “My initial reaction was, ‘God, this is so obvious,’” he said. “All videos are going to be touchable and shoppable. I just think there’s going to be no logical reason not to enable this on any branded video online.”
The goal, he added, is to “turn this into the next billion-dollar business, put the whole thing on steroids. We’re going to double down on existing companies where we do well, but also pursue new markets and all kinds of new partners. We’re going to bring this to the masses in a bigger way.”
Cinematique’s touchable video comes with a unique concept, wherein you can touch or click on anything—people, places, items—in a video in play. A number appears each time you add a new touch to your boutique. Once a particular moment is added, you can view and learn more about it just by accessing that particular moment.
Cinematique raised $1.4 million in an additional funding round led by Pumori Group. The funds brought the total to more than $6.8 million.
Co-Founder and Chief Strategy Officer Kyle Heller showed complete faith in the union. “Paul’s commitment to our values and compelling strategic vision for the company is exactly what Cinematique needs as we enter our next chapter,” Heller said. “I look forward to working alongside him and the rest of our team in my ongoing role as chief strategy officer.”