Programming veteran Michelle Lee has joined Apple’s Worldwide video unit as a senior creative executive. For the past five years, Lee was working as a producing partner to Emmy-winning writer and show runner Jason Katims at Universal Television-based True Jack Productions, where she was an executive producer for multiple series like The Path for Hulu, About a Boy for NBC, and Pure Genius for CBS. Before this, she worked for two years as VP of Television for producers Alex Kurtzman and Roberto Orci’s former production company, K/O Paper Products. She began her career as a TV executive at the Mark Gordon Company.
At Apple, Lee will be reporting to the head of development Matt Cherniss. Lee is also expected to manage the new morning show drama series starring Jennifer Aniston and Reese Witherspoon. The series recently received an approval for a two season straight-to-series.
In June, Apple hired Jamie Erlicht and Zack Van Amburg, two former Sony executives, who now report to Apple ‘s Senior Vice President of Internet Software and Services Eddy Cue. Erlicht and Van Amburg helped produce shows like Breaking Bad, Better Call Saul, and The Crown. Matt Cherniss joined the team in August from WGN America as development head, and former executive of Amazon Studios Morgan Wandell came onboard in October to lead international development, along with other executives.
With the solid executive portfolio Apple has built in the past six months, it clarifies that the company is trying to build its video division.
The video team at Apple is currently developing two shows, including a reboot of Steven Spielberg’s sci-fi series called as Amazing Stories and an unnamed morning show drama which starts Reese Witherspoon and Jennifer Aniston. This year, Apple also launched two original series named ‘Planet of the Apps’ a show in which app developers pitch ideas to investors and Carpool Karaoke, a music-based series developed from the carpool Karaoke segment on The Late Late Show with James Corden.