Good news for viewers around the world: Apple is stepping into the world of streaming videos with original series, which could lead their competitors to increase quality of programming. Apple is always in the news, and recently it was for hiring two executives from Sony Pictures Television: Jamie Erlicht and Zack Van Amburg, who were responsible for shows like Breaking Bad and The Goldbergs.
Wandell worked as a top executive at Amazon since 2013. He has initially worked in drama development on The Man in the High Castle and Goliath, and the upcoming shows Carnival Row, Jack Ryan, and The Marvelous Mrs. Maisel. He also worked as head of drama at ABC Studios before joining Amazon. He was prompted to the role of International Creative Development at Amazon before he was lured to Apple as part of its bid to increase scripted programming in the streaming market.
Erlicht and Van Amburg, Chief Content Officers of Apple’s Worldwide Video will work with Wandell. These executives report to Eddy Cue, Apple’s Senior VP of Internet Software and Services.
With the company’s App Store titles—e.g. Final Cut Pro, Keynote and Garage Band—Apple has created exclusive content promoting the sales of Macs and iOS devices. Original video production is another way to support Apple Music subscriptions and hardware sales, including Apple TV.
Now, along with Netflix, Hulu, and Disney, users can see Amazon content in Apple TV, but the original Apple Music content is only available to Apple’s hardware, so it can’t be played on Amazon Fire, Google operating systems, Roku, or Microsoft products.
HBO spends about $2 billion per year on original programming, Amazon spends nearly $4.5 billion, and Netflix spends around $7 billion. Apple’s $1 billion could fund as many as ten new television shows, many of which could have Erlicht and Van Amburg at the helm.