Woo, the marketplace for pairing employers with quality applicants, has just announced the launch of Helena, which Forbes describes as an “AI-driven headhunter that automatically scouts, approaches and sources the best candidates on behalf of employers.”
Helena is a perfect example of how AI can be integrated into existing software interfaces to make life easier. The program will not only work to assist employers in their search to find ideal job-seekers, but it will also serve as the applicant’s own agent so both sides do not have to actively search for one another. Essentially, Helena is a matchmaker for the job hunting site and functions by using machine learning to connect the two parties with one another.
Aside from machine learning and AI, Helena has progressed dramatically over the span of two years due to human enterprise. Woo has worked on improving the artificial intelligence system for about two years, and according to Forbes, they’ve “[put] together a ‘dream team’ of the best recruiters and data scientists from industry-leading companies such as Google and Facebook, as well as top algorithm engineers.”
In order to fund their recent project, Woo raised around $7 million in its recent Series A investment round. The money will be used to further develop Woo’s technology and allow for its expansion in the U.S. market. The funding round was reportedly led by UK investor Lord David Alliance, and with the accumulation of other existing investors, the total funding of the project nears $11.4 million.
The best aspect of Helena is that it will be able to grow and become more efficient over time due to employer and employee feedback, as well as its machine learning abilities. The AI software has out performed human recruiters in the sense that it is able to help more individuals and produces quality service. The fast processing ability of the AI software enables it to calibrate its interface to gauge its target audience and is consistently aiming to improve to become the best recruiting software in the market. Of course, it’s still in the early stages, and there is much room for growth, but Helena is already making great strides to become a dominant force in the headhunting industry.