With a major new financing round complete, Synthio Inc. is expected to add 50 employees and invest heavily in an enterprise-focused end-to-end customer data platform. The Atlanta-based B2B marketing data innovator announced today that it raised a total of $10.5 million.
Investors who participated in the round included Fulcrum Equity Partners, Vocap Investment Partners, Spinnaker VC Direct LLC, Bahns Stanley, Stanley Partners, Ellis Capital, Buckhead Investments, the AIM Group, and Silicon Valley Bank. In previous financing rounds, Synthio raised $8 million.
Aaron Biddar, Synthio’s CEO and founder, said, “Synthio is perfectly positioned to become the must-have solution for business-to-business enterprise marketers tasked with managing complex and rapidly changing customer data.” Biddar added that with the new funding, Synthio will continue investing in the company’s unique ability to synthesize 1st and 3rd party data into the highest quality contact, firmagraphic, and technographic profiles. In addition to platform and product investment, Synthio will also focus on growing its marketing, sales, and customer success teams.
Fulcrum Equity partner Jim Douglas said the firm was thrilled to partner with Synthio in building the most technically advanced, user-friendly, and comprehensive end-to-end customer data platform anywhere. “High quality leads and prospects are the mined gold on which companies spend fortunes and today’s marketers and sales professionals require that this data be in pristine condition,” Douglas stated.
With more than 200 active clients worldwide, Synthio has been honored to earn a spot in the Inc. 500 fastest growing private companies for 2015 and 2016.
Danita White for TechFunnel.com