The various channels through which organizations connect with leads and clients these days offers a huge measure of data about their purchasing inclinations. Yet, even seasoned marketers frequently battle to take into consideration information since it is regularly spread out between dissimilar frameworks, an issue that Segment Inc., has embarked on understanding and solving.
Recently, the company conducted a Series C funding round and raised $64 million. They made this announcement in a blog post. Here is an excerpt from the post:
“We’re excited to share that Segment has raised $64 million in Series C funding, led by Y Combinator Continuity and joined by GV. Our existing investors at Accel, Thrive, NEA, and Ron Conway’s SV Angel also participated.
We’re also thrilled to welcome Ali Rowghani, CEO of YC Continuity, to our board of directors. Ali helped build two iconic Silicon Valley companies — at Pixar as CFO and SVP of Strategic Planning, and at Twitter, as CFO then COO. There’s so much we can learn from him and we’re excited to continue building Segment with guidance from him and our other board members, Vas Natarajan from Accel and Will Gaybrick from Stripe (previously lead investor at Thrive.)
Series C 2017: The standard for customer data infrastructure in 2017 (and beyond!)
But we’re still just getting started, and there’s so much to build. Today more than 15,000 companies rely on Segment to process 80 billion end-user actions a month. We serve companies of all sizes across the world: half the startups in the Andreesen Horowitz portfolio, and a growing chunk of the Fortune 500 including enterprises like Intuit, Reuters, IBM, and Gap.
With each new (daily) release, we’re building a more complete customer data platform to help our customers unify their customer data in a single place. We’re incredibly excited for the product launches coming later this year, and we’re even more excited to see what our customers and partners build on top. Today’s funding will be a key part of making this happen.”
Megha Shah for TechFunnel.com