Long before Dara Khosrowshahi agreed to be Uber’s new CEO, he set up a $26 million series B round in hotel startup ALICE as CEO of Expedia. The thought with ALICE is to convey innovation to the obsolete hotel industry by presenting a framework to run inns on a solitary platform. This round brings ALICE’s aggregate financing to $39 million and makes Expedia the startup’s majority investor. Last January, the startup raised a $9.5 million series A round, also driven by Expedia.
ALICE, which has clients like Triumph Hotels, Sixty Hotels and Nylo Hotels, is a platform that allows for communication between hotel staff and guests, offering extensive services like registration, requests for amenities and room service, and more. ALICE says it’s increased its hotel client base about 200 percent in the last six months.
Despite the fact that ALICE is likely the best-funded startup in this space, it’s confronting expanding rivalry from other tech organizations. In August startup Aavgo unveiled its own service for communication between hotel visitors and staff. Aavgo has just $1 million in financing. With its substantial resources ALICE says it will have the capacity to make important hires for its advancement, product sales and client achievement groups.
Expedia did not make Khosrowshahi available for comment, but Expedia president of lodging partner services Cyril Ranque was able to chime in. “It is time for the Internet to expand beyond revolutionizing how our hotel partners market and distribute their products into how they work and treat their guests,” Ranque said in a statement. “ALICE is developing smart mobile and cloud technology to fundamentally improve the hotelier and guest experience at scale. That’s a revolution worth investing in.”
Expedia has also invested in online travel portal Traveloka, on-demand car service startup Wingz, Brazil-based flights and hotel platform Decolar, and Room 77, which was acquired by Lola Travel Company in 2016.