Atlanta, Georgia based software company, FullStory, announced that it has raised $32 Million in a Series C fundraising round. This round was led by growth equity firm Stripes and witnessed participation from Dell Technologies Capital, GV (formerly Google Ventures), Kleiner Perkins and Salesforce Ventures.
FullStory, which was founded in 2014 by former Googlers, develops a code analytics suite for digital customer experiences. It provides Mashable, HubSpot, B&H, Wistia, and thousands of other clients with usability insights into their websites, e-commerce stores, and apps. The analytics suite captures clicks, mouse movements, dynamic state changes, and more in real time. This funding brings FullStory’s total venture capital raised to $57 Million and will be used to “further evolve” the startup’s platform, said CEO and Co-Founder Scott Voigt.
“More and more, businesses realize that while traditional analytics is big on data, they’re short on answers, especially when it comes to solving for digital customer experiences,” said Voigt. “Top-down tools simply weren’t built to provide the insights companies need to surface — and solve — problems in the increasingly complicated realm of customer experience. FullStory aims to tell you when, where, and why you are losing … revenue and operationalizes concern for the digital customer experience across organizations in a secure, scalable, and privacy-compliant way. The resulting insights are actionable, intuitive, real-time, and easy-to-access for organizations big and small.”
“We have been investing in leading software and consumer companies for many years now, and one of the unifying themes we have observed is that best-in-class players in every category invariably have a laser focus on digital customer experience,” shared Stripes partner Ron Shah. “As we got to know FullStory, we realized that they had a team and a technology platform of extraordinary scale and power that could meet exactly this growing demand. We believe FullStory has the attributes of a company poised to succeed in their market as innovative executives across the world realize that digital experience is a critical-path to revenue, and increasingly the primary way in which they engage with their customers in the modern economy.”
As part of the deal, Shah will be joining FullStory’s Board of Directors with Dell Technologies Capital partner Creighton Hicks, who will serve as an observer to the board.