At its annual Social Good Forum, Facebook announced quite a few new tools related to safety, support and donations. Facebook has an ambitious mission to “bring the world closer together,” and the company hopes that these new tools can help to support this mission. CEO Mark Zuckerberg made this announcement at their second annual Social Good Forum in New York. He said the company is making upgrades to its fundraising feature, introducing a new mentorship program and allowing its Safety Check feature to work on outside websites. He also discussed a new suicide prevention program.
“Until now, Facebook has been focused on helping you connect with people you already know. But it might be just as important to help you connect with someone outside your social circle who can provide a new source of support and inspiration,” CEO Mark Zuckerberg said on stage at the event.
Facebook made other announcements which include the elimination of fees for nonprofits with 100% of donations made through their platform going directly to the groups. Facebook also announced the Facebook Donations Fund, a $50 million annual fund which is intended to help communities recover from disasters. The fund will be made up of direct contributions and matching funds.
The site will be providing tools, for instance personal fundraisers and nonprofit donate buttons, which will be expanded to Europe, Australia, Canada and New Zealand.
“When I started Facebook, I wasn’t thinking about it as a way to raise money [to fight diseases],” Zuckerberg said.
Additionally, the company will be expanding its blood donation tool to Bangladesh early next year. This initiative was first launched in India, where there is a greater need for blood donors, in October.
“People were already using Facebook for blood donation and fundraising. We’re building tools to make it even easier,” Naomi Gleit, Facebook VP of Social Good, told CNN Tech.
Zuckerberg believes that all these tools can help Facebook accomplish its mission to build communities. “There’s no doubt that we live in challenging times right now,” Zuckerberg said. “But one of the things that strikes me so much is the deep sense of optimism that you all have.”